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A small gesture goes a long way… saying thank you

My husband came home from work on the Easter Monday public holiday with a bigger than usual smile on his face. He couldn't wait to show me the thank you gift he had been given by his manager. What made this so special wasn't the box of chocolates, although anyone who...

Creativity in the wild

I come from a very creative family. My mother was incredibly skilled with fabric, fleece and yarn, and could turn a bale of raw fleece into a beautiful throw blanket, finely woven women's suit or a durable floor rug. My father also had creative ability, especially...

How to identify the right social media channels for your organisation

One of the most common questions I am asked is, “Which social media channels should I use?” The simple answer is the ones where your members and potential members hang out. The tricky part is often working this out! But it doesn't have to be hard. There are hundreds...

How to use social media to increase member engagement

Social media, when used properly, is an excellent way to engage with your members. Facebook specialist Mari Smith said it best: “Content is king but engagement is queen, and the lady rules the house.” If you're wanting to understand how to use social media to better...

Facebook isn’t a strategy

I often have people call me to ask if I can help them with Facebook. The simple answer is yes, but then I ask why they want to use Facebook. Usually, the response is "everyone else is doing it so I feel like we should too". Er, no. Wrong answer. Let me be clear....

Have a Merry Social Christmas

As we rapidly approach Christmas, can we please all remember social media is about people, not brands. And yes, while brands do (and many more should) use social media, remember also it's called social media, not sales media, spam media or...

How Australian consumers and businesses are using social media

We have been fortunate in Australia over the past few years: Sensis has undertaken an annual survey of Australian consumers and business to find out how and why they use social media. The report usually comes out in June each year. It is well worth keeping an eye out...

Lessons from @GaryVee

Yesterday I had the absolute pleasure of being in an audience listening to the impressive Gary Vaynerchuk - the man known to many as @GaryVee.  Gary rose to prominence in the 90s when he created WineLibrary, an ecommerce site that helped his father grow the family...

3 ways to improve your strategic thinking skills

There are many skills you need to be a successful social media manager. One of those is knowing how to think strategically. Early in my career it used to really frustrate me when I heard the phrase “you need to think more strategically”, but the people telling me this...

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