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How to encourage social media promotion at your book launch or event

Last night I attended the book launch of The Next Generation - Preparing today's kids for an extraordinary future, written by my very talented friend Tony Ryan. As is my style, I whipped out my phone, took a few photos and went to share them on the socials. I wanted...

Generating social proof

I'm finalising my slides for my keynote presentation on Marketing to Women that I'm giving at the Pharmacy Assistant's conference in a few weeks, and I'm reflecting on how women are different to men in many ways, not least in how we like to be marketed to. Women are...

Why I bought a Weber – and the importance of customer service

I’ve been thinking lately about my experiences as a customer. My husband and I recently bought a new BBQ. A Weber if you’re wondering. Our old BBQ, that was my first purchase when I moved to Queensland over 17 years ago, finally quit. Inconveniently BEFORE I cooked...

Royalty free images

I have sat through FAR TOO MANY presentations recently that have had PowerPoint presentations with images that look like they have been ripped off Google Images. And read even more blogs with images that looked like they have come directly from the same place. I'd...

A guide to recording video on your smart phone

Video is increasingly important as a business communication tool, but thanks to advancing smartphone technology, it doesn't need to be complex or expensive. Why video is important Video is one of the best ways to get your message across to your audience. By...

Is your communication getting cut-through?

"The single biggest problem in communication is the illusion it has taken place." George Bernard Shaw With the average person having an attention span shorter than that of a goldfish, it's more important than ever that we get our communication right first go. There...

Using Social Media to build trust

In a recent workshop for a client, I was asked how they could use social media to increase their customer base, and generate more positive word of mouth marketing. It was a good time to remind them that people do business with people they know, like and trust. Social...

The importance of having a Unique Selling Point (USP)

Most of us sell our products or services in a highly competitive market. Which means it's really important to have a unique selling point (USP) that differentiates you from your competition. When you're trying to work out your USP you need to ask: What do I have that...

Highlights of Social Media Marketing World 2017

It's been a few days week since Social Media Marketing World (SMMW17), and even amid the excitement of a few days in Phoenix with much-loved-and-rarely-seen friends, and now in NYC, my buzz has not abated. This was my second trip to San Diego for what is arguably the...

Social media and customer loyalty

I spoke at the Australian Pharmacy Professionals Conference over the weekend, talking about social media and customer loyalty - #APP17 for those following along on twitter and Instagram. It was my second time presenting at APP, and this time I also did an interview...

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