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Is your communication getting cut-through?

“The single biggest problem in communication is the illusion it has taken place.” George Bernard Shaw With the average person having an attention span shorter than that of a goldfish, it’s more important than ever that we get our communication right...

Using the Social Media Value Model to build trust

In a recent workshop for a client, I was asked how they could use social media to increase their customer base, and generate more positive word of mouth marketing. It was a good time to remind them that people do business with people they know, like and trust. Social...

The importance of having a Unique Selling Point (USP)

Most of us sell our products or services in a highly competitive market. Which means it’s really important to have a unique selling point (USP) that differentiates you from your competition. When you’re trying to work out your USP you need to ask: What do...

Highlights of Social Media Marketing World 2017

It’s been a few days week since Social Media Marketing World (SMMW17), and even amid the excitement of a few days in Phoenix with much-loved-and-rarely-seen friends, and now in NYC, my buzz has not abated. This was my second trip to San Diego for what is...

Social media and customer loyalty

I spoke at the Australian Pharmacy Professionals Conference over the weekend, talking about social media and customer loyalty – #APP17 for those following along on twitter and Instagram. It was my second time presenting at APP, and this time I also did an...

Adele – and the importance of authenticity

Last night I was one of the fortunate 120,000 to see Adele during the Brisbane leg of her world tour. I’ve been a fan of her music since I first heard her dulcet tones warbling over the wireless almost ten years ago. Last night I also became a huge fan of Adele...

3 ways to grab attention on social media

Do your social media posts seem a bit boring? Are you looking for inspiration to liven them up a bit? Do you need some inspiration on how to grab attention on social media? Do you want to inject some creativity into your posts so more people like, share, read and...

Business benefits of podcasting

Podcasting is a growing medium and many organisations are finding there are many benefits of podcasting.  American research suggests: 2% of American audio listening is podcasts Podcast listening grew 23% between 2015 and 2016 The average time spent listening to...

25 benefits of blogging for business

I’m a big advocate for blogging for business. If you blog “properly” it can really help grow your business. By “properly” I mean good writing, strong content, be consistent, use SEO techniques when writing and share it widely. You can...

Why I’m going to Social Media Marketing World 2017

It’s no secret that I love a good conference. However, like many conference-goers, I’ve been to some shockers. Fortunately Social Media Marketing World wasn’t one of them! Which is why I will be attending again in 2017. It can be expensive to attend...

Case study – A greater digital presence for C&K

Case study – C&K The client The Creche & Kindergarten Association Limited (C&K) is a not for profit organisation with over 400 services providing long day care, kindergarten and family day care programs throughout Queensland. The challenge While...

Why small business owners should go to ProBlogger event

Over the weekend I was on the Gold Coast attending the ProBlogger Event, for the fourth consecutive year. The first time I attended to learn more about blogging and how I could improve. The second, third and fourth times I attended primarily to learn more about how to...

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