Blog

How Australian consumers and businesses are using social media

We have been fortunate in Australia over the past few years: Sensis has undertaken an annual survey of Australian consumers and business to find out how and why they use social media. The report usually comes out in June each year. It is well worth keeping an eye out...

Lessons from @GaryVee

Yesterday I had the absolute pleasure of being in an audience listening to the impressive Gary Vaynerchuk - the man known to many as @GaryVee.  Gary rose to prominence in the 90s when he created WineLibrary, an ecommerce site that helped his father grow the family...

3 ways to improve your strategic thinking skills

There are many skills you need to be a successful social media manager. One of those is knowing how to think strategically. Early in my career it used to really frustrate me when I heard the phrase “you need to think more strategically”, but the people telling me this...

How to encourage social media promotion at your book launch or event

Last night I attended the book launch of The Next Generation - Preparing today's kids for an extraordinary future, written by my very talented friend Tony Ryan. As is my style, I whipped out my phone, took a few photos and went to share them on the socials. I wanted...

Generating social proof

I'm finalising my slides for my keynote presentation on Marketing to Women that I'm giving at the Pharmacy Assistant's conference in a few weeks, and I'm reflecting on how women are different to men in many ways, not least in how we like to be marketed to. Women are...

Why I bought a Weber – and the importance of customer service

I’ve been thinking lately about my experiences as a customer. My husband and I recently bought a new BBQ. A Weber if you’re wondering. Our old BBQ, that was my first purchase when I moved to Queensland over 17 years ago, finally quit. Inconveniently BEFORE I cooked...

Royalty free images

I have sat through FAR TOO MANY presentations recently that have had PowerPoint presentations with images that look like they have been ripped off Google Images. And read even more blogs with images that looked like they have come directly from the same place. I'd...

A guide to recording video on your smart phone

Video is increasingly important as a business communication tool, but thanks to advancing smartphone technology, it doesn't need to be complex or expensive. Why video is important Video is one of the best ways to get your message across to your audience. By...

Is your communication getting cut-through?

"The single biggest problem in communication is the illusion it has taken place." George Bernard Shaw With the average person having an attention span shorter than that of a goldfish, it's more important than ever that we get our communication right first go. There...

Using Social Media to build trust

In a recent workshop for a client, I was asked how they could use social media to increase their customer base, and generate more positive word of mouth marketing. It was a good time to remind them that people do business with people they know, like and trust. Social...

Mel-Kettle-headshot

Get my free whitepaper

Previously…

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.