Mel Kettle is a communication and social media expert, speaker, author, trainer and mentor.
With over 20 years’ professional experience, Mel has found that one of the biggest challenges businesses face is how to communicate effectively so they attract, retain and engage their customers and clients.
In 2006 Mel established her communications consultancy and has since worked around the world with associations, researchers and academics, CEOs and Executive Management Teams, small business and not-for-profits.
She is particularly obsessed with teaching associations, CEOs, thought leaders and businesses how to communicate authentically, as authentic communication helps build strong relationships. And as people do business with people they know, like and trust, authenticity is essential.
Mel has a Master of Business (Marketing), a Master of Public Health, and she is a past Board member of the International Association of Business Communicators (Qld) and The Queensland Choir.
You can read Mel’s blog on menopause and women’s health at Just as Juicy and listen to her podcast, A Great Recipe for Life.
How I can help you!
Marketing strategy
Cost effective strategies to help you achieve your business goals
Social media
Practical social media advice to engage with your customers
Coaching
Short or long term coaching to improve performance and skills
Who I have worked with
Mel’s starting point of sincere interest in strategically building our social media presence was very rare indeed! Mel proved to be the perfect choice. She not only did her homework to make sure she understood our context, what we wanted and what would work for us, she also brought to the table very simple suggestions that actually work.
Fiona ForrestRead my latest blog posts
“We’ve never done it that way, it won’t work” – isn’t it time to change?
“It won’t work.” “Why not?” “We’ve never done it that way, it won’t work.” I had this conversation with a client a few years ago when I suggested we start using video to reach staff who weren’t based in Sydney or one of the other major cities they operated out of. If...
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How to encourage social media promotion at your book launch or event
Last night I attended the book launch of The Next Generation - Preparing today's kids for an extraordinary future, written by my very talented friend Tony Ryan. As is my style, I whipped out my phone, took a few photos and went to share them on the socials. I wanted...
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Generating social proof
I'm finalising my slides for my keynote presentation on Marketing to Women that I'm giving at the Pharmacy Assistant's conference in a few weeks, and I'm reflecting on how women are different to men in many ways, not least in how we like to be marketed to. Women are...
read moreOur research centre has benefitted enormously from Mel’s ability to deliver solutions for a diverse set of challenges – communications and media, event coordination and committee secretariat. We have engaged Mel Kettle as a consultant for over ten years. She has done an excellent job managing a number of projects for us, and has consistently delivered high quality work within tight timeframes. Mel’s professionalism, work ethic and enthusiasm make her a pleasure to work with.
Dr Keith HampsonWe really appreciated the Social Media Workshop that Mel delivered, particularly with its focus on using twitter for researchers and academics. The session gave us a great background on the role social media, is playing within universities, and by researchers and students to promote research and connect with others working in similar fields.
Clare MurrayMy other interests
