Mel Kettle is a communication and social media expert, speaker, author, trainer and mentor.
With over 20 years’ professional experience, Mel has found that one of the biggest challenges businesses face is how to communicate effectively so they attract, retain and engage their customers and clients.
In 2006 Mel established her communications consultancy and has since worked around the world with associations, researchers and academics, CEOs and Executive Management Teams, small business and not-for-profits.
She is particularly obsessed with teaching associations, CEOs, thought leaders and businesses how to communicate authentically, as authentic communication helps build strong relationships. And as people do business with people they know, like and trust, authenticity is essential.
Mel has a Master of Business (Marketing), a Master of Public Health, and she is a past Board member of the International Association of Business Communicators (Qld) and The Queensland Choir.
You can read Mel’s blog on menopause and women’s health at Just as Juicy and listen to her podcast, A Great Recipe for Life.
How I can help you!
Marketing strategy
Cost effective strategies to help you achieve your business goals
Social media
Practical social media advice to engage with your customers
Copywriting
Words that work for you
Stakeholder management
Improve your relationships with your key stakeholders
Speaking
Topics include marketing, social media, health and wellness at work
Consulting
Short or long term consulting for when you just don’t have the right people in house
Project marketing
Help you get that project off the ground
Training
Improve your communication, writing and social media skills
Who I have worked with
Mel’s starting point of sincere interest in strategically building our social media presence was very rare indeed! Mel proved to be the perfect choice. She not only did her homework to make sure she understood our context, what we wanted and what would work for us, she also brought to the table very simple suggestions that actually work.
Fiona ForrestRead my latest blog posts
Is your communication getting cut-through?
“The single biggest problem in communication is the illusion it has taken place.” George Bernard Shaw With the average person having an attention span shorter than that of a goldfish, it’s more important than ever that we get our communication right...
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Using the Social Media Value Model to build trust
In a recent workshop for a client, I was asked how they could use social media to increase their customer base, and generate more positive word of mouth marketing. It was a good time to remind them that people do business with people they know, like and trust. Social...
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The importance of having a Unique Selling Point (USP)
Most of us sell our products or services in a highly competitive market. Which means it’s really important to have a unique selling point (USP) that differentiates you from your competition. When you’re trying to work out your USP you need to ask: What do...
read moreOur research centre has benefitted enormously from Mel’s ability to deliver solutions for a diverse set of challenges – communications and media, event coordination and committee secretariat. We have engaged Mel Kettle as a consultant for over ten years. She has done an excellent job managing a number of projects for us, and has consistently delivered high quality work within tight timeframes. Mel’s professionalism, work ethic and enthusiasm make her a pleasure to work with.
Dr Keith HampsonWe really appreciated the Social Media Workshop that Mel delivered, particularly with its focus on using twitter for researchers and academics. The session gave us a great background on the role social media, is playing within universities, and by researchers and students to promote research and connect with others working in similar fields.
Clare MurrayMy other interests
