Mel Kettle is a communication and social media expert, speaker, author, trainer and mentor.
With over 20 years’ professional experience, Mel has found that one of the biggest challenges businesses face is how to communicate effectively so they attract, retain and engage their customers and clients.
In 2006 Mel established her communications consultancy and has since worked around the world with associations, researchers and academics, CEOs and Executive Management Teams, small business and not-for-profits.
She is particularly obsessed with teaching associations, CEOs, thought leaders and businesses how to communicate authentically, as authentic communication helps build strong relationships. And as people do business with people they know, like and trust, authenticity is essential.
Mel has a Master of Business (Marketing), a Master of Public Health, and she is a past Board member of the International Association of Business Communicators (Qld) and The Queensland Choir.
You can read Mel’s blog on menopause and women’s health at Just as Juicy and listen to her podcast, A Great Recipe for Life.
My book, The Social Association – 5 key skills not-for-profits need to increase member engagement, generate ROI and create a thriving online community, is now available for order.
Don’t miss out, order now.
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Mel Kettle is Australasia’s foremost specialist in social media for associations. With more than 20 years’ experience in this field, she brings a wealth of practical insights and advice. Her programs and guidance will enable your association to begin building a powerful online community that will assist you to better achieve your organisational goals.
Belinda MooreHow I can help you!
Marketing strategy
Cost effective strategies to help you achieve your business goals
Social media
Practical social media advice to engage with your customers
Coaching
Short or long term coaching to improve performance and skills
Who I have worked with
Mel’s starting point of sincere interest in strategically building our social media presence was very rare indeed! Mel proved to be the perfect choice. She not only did her homework to make sure she understood our context, what we wanted and what would work for us, she also brought to the table very simple suggestions that actually work.
Fiona ForrestRead my latest blog posts
Why members renew
Ask most people why they join an association, especially a professional association, and they will tell you that someone recommended it. An employer, a colleague, a friend. Usually, someone they trust. A year later, when it’s renewal time, it’s often quite a different...
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7 ways to communicate your member benefits
So often in associations, there is a gap between the association's value offering and what members' believe this value to be. The best way to bridge this gap is with a clearly thought out communication strategy that includes regular highlights and case studies of the...
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How social media can help you increase member loyalty
There are three key drivers of member loyalty. You need to have a great product or service, you need to demonstrate value, and you need to provide a superior member experience. Do all three well and you will have loyal members who happily renew year after year, and...
read moreOur research centre has benefitted enormously from Mel’s ability to deliver solutions for a diverse set of challenges – communications and media, event coordination and committee secretariat. We have engaged Mel Kettle as a consultant for over ten years. She has done an excellent job managing a number of projects for us, and has consistently delivered high quality work within tight timeframes. Mel’s professionalism, work ethic and enthusiasm make her a pleasure to work with.
Dr Keith HampsonWe really appreciated the Social Media Workshop that Mel delivered, particularly with its focus on using twitter for researchers and academics. The session gave us a great background on the role social media, is playing within universities, and by researchers and students to promote research and connect with others working in similar fields.
Clare MurrayMy other interests
