In a crowded, competitive market, being good at what you do isn’t enough. If you want to grow your business, attract ideal clients, and stop competing on price, you need to clearly communicate the value you bring, and back yourself to charge for it.
The Value Advantage is a high-impact keynote for service-based professionals who want to stop over-delivering, undercharging, and getting overlooked. You’ll learn how to uncover, articulate, and position your true value so you can confidently stand out, raise your prices, and attract the right clients.
Because when you know your value, you change the way others see it, too.
Key takeaways & topics covered
1. Why value beats price every time
Understand how people make decisions, and why they buy based on perceived value, not just cost
Explore the hidden costs of undercharging, discounting, and over-servicing
2. Know your value: The 3Es Framework
Clarify your Expertise, Experience, and Essence, and learn how each contributes to your unique value
Identify the gaps between what you deliver and what you communicate
3. Communicate your value with confidence
Learn how to speak about your work in a way that resonates with clients and sets you apart
Discover messaging mistakes that make you sound generic, and how to fix them
4. Stand out in a saturated market
Understand how to differentiate without needing to “do more”
Learn how trust, clarity, and credibility build a magnetic brand
5. Charge what you’re worth (and feel good about it)
Shift your mindset around pricing, boundaries, and value alignment
Use practical strategies to set fees, raise rates, and stop over-explaining your prices
