Welcome to Mel Kettle Consulting
In 2006 I quit my job to become a marketing communication consultant, and I haven’t looked back. My first client is still a client, as they, like all my clients, seek to create a positive difference to people’s lives.
The most important factor that comes into play when I take on a new client is that we share common values – gratitude, integrity, honesty, a sense of social justice and a willingness to work hard for a successful outcome.
I work with my clients to help them build strong relationships that will create communities. This is done using a range of communication strategies and tactics. I am particularly determined to encourage my clients to embrace social media as it is a great tool to increase awareness of your brand, your product, your expertise, and, when done well, it enhances the service you provide to your stakeholders.
on September 30, 2015
I watched a fabulous TED talk by Margaret Heffernan a few weeks ago and I can't stop thinking about it. "It's time to forget the pecking order at work", referenced chickens and corporate veggie gardens (making me love it instantly!), but more importantly, she talked about creating a culture of helpfulness. I can't count the number…
on September 24, 2015
Have a think about how you felt the last time someone said "thank you" to you when you did something for them. Did it give you the warm and fuzzies? Did it make you feel appreciated? Did it make you want to do nice things for them again? Now think about the last time you…
on September 10, 2015
I have a lot of people ask me how to write a simple marketing plan that is easy to follow and cost effective to implement. The simple to follow I can help with, the cost effective to implement depends a bit on the tactics you decide on – and I’ll write about some low cost tactics in a…