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Welcome to Mel Kettle Consulting

In 2006 I quit my job to become a marketing communication consultant, and I haven’t looked back. My first client is still a client, as they, like all my clients, seek to create a positive difference to people’s lives.

The most important factor that comes into play when I take on a new client is that we share common values – gratitude, integrity, honesty, a sense of social justice and a willingness to work hard for a successful outcome.

I work with my clients to help them build strong relationships that will create communities. This is done using a range of communication strategies and tactics. I am particularly determined to encourage my clients to embrace social media as it is a great tool to increase awareness of your brand, your product, your expertise, and, when done well, it enhances the service you provide to your stakeholders.

– From the Blog –

culture of helpfulness - www.melkettle.com

A culture of helpfulness – or are you a superchicken?

I watched a fabulous TED talk by Margaret Heffernan a few weeks ago and I can't stop thinking about it. "It's time to forget the pecking order at work", referenced chickens and corporate veggie gardens (making me love it instantly!), but more importantly, she talked about creating a culture of helpfulness. I can't count the number… Read more

Filed in Consulting, Customer Service, Organisational culture

Saying thank you - www.melkettle.com

Saying thank you – how hard can it be?

Have a think about how you felt the last time someone said "thank you" to you when you did something for them. Did it give you the warm and fuzzies? Did it make you feel appreciated? Did it make you want to do nice things for them again? Now think about the last time you… Read more

Filed in Customer Service, Marketing

social media for small business

Social media for small business – what do you want to know?

I have started to write a series of blog posts on social media for small business. While I have a long list of topics to include, I want to make sure that it covers what readers want to know. So. What do you want to know? I'm also looking for a few great case studies… Read more

Filed in Blogging, Social media

Low cost marketing ideas

Low cost marketing ideas

Over the last nine years I have been consulting I have spoken - and written - often about low cost marketing ideas. The advent of social media tools such as Facebook, twitter and Instagram has certainly made a marketing manager's job easier in many ways, but let's not forget the more traditional tools available. These… Read more

Filed in Blogging, Consulting, Marketing, Networking, Social media

How to write a simple marketing plan

How to write a simple marketing plan

I have a lot of people ask me how to write a simple marketing plan that is easy to follow and cost effective to implement. The simple to follow I can help with, the cost effective to implement depends a bit on the tactics you decide on – and I’ll write about some low cost tactics in a… Read more

Filed in Marketing