Speaking

Mel is an experienced speaker, delivering presentations that provide an up-to-date, relevant and practical approach to marketing, communication and social media.

She delivers practical advice using an entertaining and informative style. Presentations are tailored to meet the needs of your organisation, and they are interactive so attendees can absorb the relevant information and quickly start implementing it when back in the office.

If you are looking for a speaker at your next event, conference, in-house seminar or workshop, please get in touch.

Mel has an amazing knowledge of social media platforms and how to get the best out of them for your business. I recently heard Mel speak at a business breakfast and was impressed by her ability to give simple, straight to the point and practical advice on how best to engage in the online world.

Kara Cook, Cook Legal

Choose from one of Mel’s signature keynotes, or ask for customisation:

Social media for business

The latest research shows that 79% of Australians use social media, but just under half (47%) of small and medium businesses have a social media presence. People do business with people they know, love and trust, and social media can help build that trust by using it to have conversations, build relationships and create a loyal community of customers. Learn how to effectively use social media to as a marketing and a customer service tool to increase trust and engagement with your customers.

Create compelling content that cuts through the clutter

With the average attention span shorter than that of a goldfish, it’s important we know how to cut through the cluttered social media space of today. Mel will show you how to creatively connect using social media so you can better position yourself as an authority in a crowded market. Learn the three best ways to grab attention with your social media posts; how to create social media posts that will be liked, commented on and shared; and why video is so important.

Customer service is the new marketing

Research shows that around 80% of companies think they provide great customer service, by only 8% of their customers agree. Customer service today is so much more than just answering the phone or replying to an email. Your customer expects you to be available 24/7 to solve their problems, and if you’re not, you often end up being outed on social media. Mel shares real-life examples of great (and a couple of less-than great) online and offline experiences that have surprised and delighted customers, why people share on social media, and how to respond when they do.

The importance of saying thank you in business

In our fast-paced society, it is often the little things that slip by. Saying thank you is often the first to go. There is evidence to show gratitude is good for our physical and mental wellbeing (thereby reducing sick leave and presenteesim at work), but it’s also good for repeat business. Mel shares simple and practical strategies to thank your customers, staff and suppliers so that they will say thank-you back in the form of repeat business.

Nine ways to make your customers love you

People do business with people they know, love and trust, yet most customers simply aren’t feeling the love. Research shows that a 5% increase in customer retention can increase profitability by up to 75%, yet most customers are not brand loyal. Mel will show you how to connect with your customers, both online and offline so they become loyal customers who love you.

How to create buzz-worthy events

Cleverly using social media as part of your event – before, during and after – can be the difference between whether your event is successful or not. Success is more than just sharing a few pictures on Instagram, a couple of promotional Facebook posts and linking to the event website via twitter. However, using social media as part of your event need not be complicated. A former Professional Conference Organiser, Mel will show you how to connect with attendees and potential attendees prior to the event, encourage attendees to social share during the event and engage with your community so they want to return to future events.

You can view some of my presentations on Slideshare.

Contact me on 0404 600 889 or email mel@melkettle.com for more information or to book.

 

Some previous keynote speaking events:

  • 2016 Australian Pharmacy Professionals Conference: Social Media and Your Pharmacy – a how to guide
  • 2017 Australian Pharmacy Professionals Conference: How to Build Goodwill and Improve Customer Loyalty
  • 2016 Pharmacy Assistant National Conference: Life, Follow, Tweet, Share, Comment – Social Media 101
  • 2017 Pharmacy Assistant National Conference: Marketing to Women
  • South East Brisbane Chamber of Commerce: Social Media for Business
  • Translational Research Institute: Twitter for Researchers
  • Dieticians Association of Australia: Blogging for Business
  • WordCamp BNE: Creating Compelling Content to Cut Through the Clutter
  • International Association of Business Communicators: Highlights from Social Media Marketing World
  • Queensland Outdoor Recreation Federation: Social Media for Business
  • University of Newcastle: Twitter for Researchers
  • Department of Employment, Economic Development and Innovation: Social Media for Business
  • CPA Australia: Social Media – developing your strategy
  • AXA Financial Advice Network: Doing Business Using Social Media
  • The Australian Gynaecological Endoscopy Society: Healthcare in the Age of Social Media
  • National Speakers Association of Australia: Twitter for Speakers
  • Queensland Arts Council: Business in the Age of Social Media