Speaking

Mel is an experienced speaker, delivering presentations that provide an up-to-date, relevant and practical approach to marketing, communication and social media.

She delivers practical advice using an entertaining and informative style. Presentations are tailored to meet the needs of your organisation, and they are interactive so attendees can absorb the relevant information and quickly start implementing it when back in the office.

If you are looking for a speaker at your next event, conference, in-house seminar or workshop, please get in touch.

Mel headlined our Hotels & Hashtags event as our key note speaker on the “Future of social media” What a professional! Right from the beginning, all conversations with Mel were amazing as she completely understood what we wanted from her. Mel nailed it on the day, she had the audience in the palm of her hand and the feedback has been very positive. Thank you so much for contributing to our hotel community in such a memorable way.

Kimberley Malcolm, Senior Manager, Membership and Industry Engagement, Australian Hotels Association (Victoria)

Choose from one of Mel’s signature keynotes, or ask for customisation:

Becoming a social CEO – how leaders can use social media and technology to increase their influence

CEOs need to be seen and heard. Both within your organisation and within the broader community. This is particularly important as people do business with people they know, like and trust. Research by recruitment firm DDI found CEO candidates with a social media presence were 46% more influential than CEO candidates without. Those without a social media presence miss opportunities but also risk looking out of touch. In this presentation, Mel will share real-life examples and practical ideas to help you use social media to increase your influence, build trust, enhance your organisation’s reputation, attract better people and maximise stakeholder reach.

From casual to connected: using social media to attract, engage and retain customers

Social media can help your business STAND OUT. People do business with people they know, like and trust, and social media can help you turn casual customers into a connected community. Research shows a 5% increase in customer retention can increase profitability by up to 75%, yet most customers are not brand loyal. In this presentation, Mel shares real-life examples and practical ideas to help you have conversations, build relationships and create a loyal community of customers.

Create compelling content that cuts through the clutter

With the average attention span shorter than that of a goldfish, it’s important we know how to cut through the cluttered social media space of today. Mel will show you how to creatively connect using social media so you can better position yourself as an authority in a crowded market. Learn the three best ways to grab attention with your social media posts; how to create social media posts that will be liked, commented on and shared; and why video is so important.

The importance of saying thank you in business

In our fast-paced society, it is often the little things that slip by. Saying thank you is often the first to go. There is evidence to show gratitude is good for our physical and mental wellbeing (thereby reducing sick leave and presenteesim at work), but it’s also good for repeat business. Mel shares simple and practical strategies to thank your customers, staff and suppliers so that they will say thank-you back in the form of repeat business.

Turning customers into ambassadors

Businesses that take the time to really focus on their customers will have a far more emotionally engaged community, which provides a strong competitive advantage and a healthier bottom line. Your advocates and ambassadors will buy more from you and will be more likely to tell their friends and family about their positive experiences with your brand. In this presentation, Mel will share how to use social media, as well as some offline tactics, to encourage your customers to become ambassadors for your brand. She will give you practical advice and real-life examples so you can create memorable experiences that your customers will talk about for the right reasons.

You can view some of my presentations on Slideshare.

Contact me on 0404 600 889 or email mel@melkettle.com for more information or to book.

 

Some previous keynote speaking events:

  • 2018 International Boarding Conference – Using social media and technology as a force for good
  • CEO Roundtable – Becoming a social CEO
  • Queensland Business Writers’ Conference – Social media in 2018 – so many channels, so little time
  • 2018 Australian Hotels Association (Vic), Hotels & Hashtags
  • 2018 Great Association Meeting and Events Symposium (GAMES): Using social media to generate a buzz before, during and after your event
  • International Association of Business Communicators: Highlights from Social Media Marketing World
  • 2018 Australian Pharmacy Professionals Conference: Marketing to Women
  • 2016 Australian Pharmacy Professionals Conference: Social Media and Your Pharmacy – a how-to guide
  • 2017 Australian Pharmacy Professionals Conference: How to Build Goodwill and Improve Customer Loyalty
  • 2016 Pharmacy Assistant National Conference: Life, Follow, Tweet, Share, Comment – Social Media 101
  • 2017 Pharmacy Assistant National Conference: Marketing to Women
  • South East Brisbane Chamber of Commerce: Social Media for Business
  • Translational Research Institute: Twitter for Researchers
  • Dieticians Association of Australia: Blogging for Business
  • WordCamp BNE: Creating Compelling Content to Cut Through the Clutter
  • International Association of Business Communicators: Highlights from Social Media Marketing World
  • Queensland Outdoor Recreation Federation: Social Media for Business
  • University of Newcastle: Twitter for Researchers
  • Department of Employment, Economic Development and Innovation: Social Media for Business
  • CPA Australia: Social Media – developing your strategy
  • AXA Financial Advice Network: Doing Business Using Social Media
  • The Australian Gynaecological Endoscopy Society: Healthcare in the Age of Social Media
  • National Speakers Association of Australia: Twitter for Speakers
  • Queensland Arts Council: Business in the Age of Social Media