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Many associations and member-based organisations find it difficult to communicate their message and to clearly demonstrate why people should join. Over my many years of involvement with member-based organisations, I’ve learned that many of you face similar struggles, including:

  • demonstrating the value of membership
  • increasing member engagement
  • providing value for your internal team
  • delivering personalised content to a segmented audience
  • deciding on digital and social media strategies
  • upskilling team members
  • the impact of technology changes
  • communicating the importance of digital and social media to your Board.

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