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Many associations and member-based organisations find it difficult to communicate their message and to clearly demonstrate why people should join. Over my many years of involvement with member-based organisations, I’ve learned that many of you face similar struggles, including:
- demonstrating the value of membership
- increasing member engagement
- providing value for your internal team
- delivering personalised content to a segmented audience
- deciding on digital and social media strategies
- upskilling team members
- the impact of technology changes
- communicating the importance of digital and social media to your Board.
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