Book – The Social Association





We don’t have a choice on whether we do social media, the question is how well we do it.

~ Eric Qualman

The world has changed how it communicates, with social media usage becoming increasingly essential. It seems that there is a bright new shiny social media channel or technology every second week, and it can be hard to keep up!

What we need to remember, is that at the heart, nothing should have changed. People still do business with people they know, like and trust. Service excellence and consistency of value are essential to business success.

Social media can help your association STAND OUT. Used wisely, it can help you increase awareness of your organisation, attract new members and increase member engagement, and create a thriving online community.

This book will give you the tools and techniques to: 

  • become a more strategic thinker
  • create and share content that will help your members and encourage engagement
  • build strong relationships with your members and stakeholders using social media
  • gain an understanding of what to measure and how
  • save time so you can more efficiently manage your social media accounts.
Order your signed copy today!

$30 AUD + shipping

International customers may prefer to purchase a copy via Amazon or Barnes and Noble. 

The ebook version is now also available via Amazon and iBooks.

If you would like to place a bulk order, please contact Mel directly. If you are outside Australia and would like to purchase more than one book, please contact Mel for a shipping cost.

Order now!

What people are saying about The Social Association

Social media is now an essential component of non-profit community engagement. Mel Kettle, a real-world communicator herself who has pioneered how social media builds nonprofit brands, provides both a strategic overview and a tactical blueprint to exactly what you need to know for success in the digital world. This is no academic tome, it is practical and useful advice you can apply to grow your organization today.

David Meerman Scott
Marketing strategist, entrepreneur, and bestselling author of ten books including The New Rules of Marketing and PR, now available in 29 languages from Albanian to Vietnamese.

A book which makes me feel young again! Now I understand what all this Social Media is about and how we can use it best for our Association. Mel Kettle has made it easy to understand what we should really do to make Social Media work for us, make it worth the effort, and not get caught out!

Richard Stokes
Executive Director, Australian Boarding Schools Association

The secret to attracting and retaining association members is engagement. This engagement is usually done by providing value, creating social interaction and by sharing experience within the association’s realm of expertise. Social media is a key tool to easily and affordably achieve this. As Mel points out in her book, there are some key stumbling blocks and key elements to making social media work for associations. Mel’s straight forward, no nonsense approach to social media for associations is fantastic. It makes achieving success in this important part of our association’s future so much more possible. I highly recommend this book and engaging Mel to assist you in getting it right the first time.

Warwick Merry CSP
2017 President, Professional Speakers Australia