Jan 25, 2018 | associations, Social media, Twitter
I’m often asked by associations how can social media help me achieve my membership goals? The way we communicate has changed a lot over the last 10 years. Your members use social media, and increasingly, they want to be able to engage with you via Facebook,...
Dec 18, 2017 | Marketing, Social media, Twitter
As we rapidly approach Christmas, can we please all remember social media is about people, not brands. And yes, while brands do (and many more should) use social media, remember also it’s called social media, not sales media, spam media or...
Sep 27, 2017 | Social media, Twitter
Last night I attended the book launch of The Next Generation – Preparing today’s kids for an extraordinary future, written by my very talented friend Tony Ryan. As is my style, I whipped out my phone, took a few photos and went to share them on the...
Jul 22, 2016 | Customer Service, Marketing, Networking, Social media, Twitter
I’m always fascinated by how people use social media – where, when, how long, how often. Equally, it frustrates me that much of the research is USA centric. While parallels can be drawn, it’s fantastic to read the Sensis Social Media Report 2016,...
Jan 21, 2016 | Customer Service, Social media, Twitter
Yesterday I was part of a brief twitter conversation talking about brands that do twitter well – @telstra, @qantas, @virginamerica, @auspost were all mentioned. And by “doing well” I mean they respond to their customers. Via twitter. When their...
Jul 23, 2015 | Conferences, Social media, Twitter
My last post looked at whether uni students should be using twitter. It’s a massively resounding yes from me in case you haven’t read the post. This time around I’m going to talk about why I think academics and researchers should be using twitter. In...
Jul 20, 2015 | Social media, Twitter
Someone the other day was asking if uni students should be using twitter. I couldn’t shout YES quickly enough. Anyone who followed me on twitter between 2012 and 2014 would have seen a lot of my tweets with the hashtags #unitweet, #studying, #assignmenthell,...
Jun 22, 2015 | Networking, Social media, Twitter
Twitter is really easy to use. You sign up at www.twitter.com, fill in a few details (make sure you use your 160 characters to describe yourself), add a fabulous photo and a link to your website and you are off and running! When I say fabulous photo – please,...
