Jun 20, 2017 | Marketing, Social media, strategy
“The single biggest problem in communication is the illusion it has taken place.” George Bernard Shaw With the average person having an attention span shorter than that of a goldfish, it’s more important than ever that we get our communication right...
May 11, 2017 | Marketing, strategy
Most of us sell our products or services in a highly competitive market. Which means it’s really important to have a unique selling point (USP) that differentiates you from your competition. When you’re trying to work out your USP you need to ask: What do...
