Dec 21, 2018 | personal stuff, strategy, workplace wellness
This week marks five years since my unexpected hospital visit to have an aggressive melanoma cut out of the top of my left thigh. You can read about it here and here. The short version is I noticed a large freckle, that had been there since I was 15 (hello blistery...
Aug 15, 2018 | associations, Customer Service, Social media, strategy
Those of you who know me know that I’m really passionate about helping organisations better communicate and engage with their customers, their clients and their members. When I talk about engagement, I mean starting conversations that have some meaning. Whether...
Jan 11, 2018 | Marketing, Social media, strategy
I often have people call me to ask if I can help them with Facebook. The simple answer is yes, but then I ask why they want to use Facebook. Usually, the response is “everyone else is doing it so I feel like we should too”. Er, no. Wrong answer. Let me be...
Dec 6, 2017 | Social media, strategy
We have been fortunate in Australia over the past few years: Sensis has undertaken an annual survey of Australian consumers and business to find out how and why they use social media. The report usually comes out in June each year. It is well worth keeping an eye out...
Nov 9, 2017 | Conferences, Customer Service, Marketing, Social media, strategy, video
Yesterday I had the absolute pleasure of being in an audience listening to the impressive Gary Vaynerchuk – the man known to many as @GaryVee. Gary rose to prominence in the 90s when he created WineLibrary, an ecommerce site that helped his father grow the...
Nov 1, 2017 | associations, Social media, strategy
There are many skills you need to be a successful social media manager. One of those is knowing how to think strategically. Early in my career it used to really frustrate me when I heard the phrase “you need to think more strategically”, but the people telling me this...
Jun 20, 2017 | Marketing, Social media, strategy
“The single biggest problem in communication is the illusion it has taken place.” George Bernard Shaw With the average person having an attention span shorter than that of a goldfish, it’s more important than ever that we get our communication right...
May 11, 2017 | Marketing, strategy
Most of us sell our products or services in a highly competitive market. Which means it’s really important to have a unique selling point (USP) that differentiates you from your competition. When you’re trying to work out your USP you need to ask: What do...
