Apr 17, 2019 | communication, Social media, Twitter
It’s been ten years, 163,346 tweets and 10,341 followers since I joined Twitter. Happy twitter-versary to me! For those of you who still don’t “get” Twitter, you are missing out. Twitter isn’t about what we ate for breakfast (although...
Mar 28, 2019 | Social media
Last week I was in San Diego to attend my fourth Social Media Marketing World (SMMW). For a whole heap of reasons (time and money being the big two), last September I decided I wouldn’t attend SMMW this year, but would instead buy a virtual ticket. Then my...
Jan 4, 2019 | communication, leadership, Social media
One of the biggest challenges CEOs and other business leaders tell me is that their workforce is not as engaged as they would like them to be. Research by Gallup suggests a staggering 87% of employees are not engaged at work. Why is this important? Well, mainly...
Oct 31, 2018 | communication, leadership, Social media
CEOs and leaders who don’t have a digital and/or social media presence are missing out on so many opportunities for themselves and for their organisations. In my last blog post, I mentioned that research shows CEOs with a social media presence are seen as more...
Aug 15, 2018 | associations, Customer Service, Social media, strategy
Those of you who know me know that I’m really passionate about helping organisations better communicate and engage with their customers, their clients and their members. When I talk about engagement, I mean starting conversations that have some meaning. Whether...
Jun 4, 2018 | associations, communication, member benefits, Social media
So often in associations, there is a gap between the association’s value offering and what members’ believe this value to be. The best way to bridge this gap is with a clearly thought out communication strategy that includes regular highlights and case...
May 28, 2018 | associations, customer loyalty, Social media
There are three key drivers of member loyalty. You need to have a great product or service, you need to demonstrate value, and you need to provide a superior member experience. Do all three well and you will have loyal members who happily renew year after year, and...
May 10, 2018 | associations, Social media
Did you know there are nine separate ways you can communicate with your members? Most associations use the obvious – email, face-to-face and mail. A few more use phone, social media and video. Very few use audio, sending gifts and chatbots. People do business...
Feb 21, 2018 | associations, Social media
I was in Melbourne over the weekend to facilitate a workshop with an association Board, to help them better understand how to communicate and engage with their members, and the role social media could play. My brief included helping them identify how they can...
Feb 8, 2018 | associations, Social media
One of the most common questions I am asked is, “Which social media channels should I use?” The simple answer is the ones where your members and potential members hang out. The tricky part is often working this out! But it doesn’t have to be hard. There are...
