Jul 5, 2017 | associations, Social media
We don’t have a choice on whether we do social media, the question is how well we do it. – Eric Qualman The latest research shows that 79% of Australians use social media. If your association isn’t using at least one social media platform to engage with...
Jun 20, 2017 | Marketing, Social media, strategy
“The single biggest problem in communication is the illusion it has taken place.” George Bernard Shaw With the average person having an attention span shorter than that of a goldfish, it’s more important than ever that we get our communication right...
Jun 5, 2017 | Social media
In a recent workshop for a client, I was asked how they could use social media to increase their customer base, and generate more positive word of mouth marketing. It was a good time to remind them that people do business with people they know, like and trust. Social...
Apr 3, 2017 | Conferences, Marketing, Networking, Social media
It’s been a few days week since Social Media Marketing World (SMMW17), and even amid the excitement of a few days in Phoenix with much-loved-and-rarely-seen friends, and now in NYC, my buzz has not abated. This was my second trip to San Diego for what is...
Mar 16, 2017 | customer loyalty, Customer Service, Social media
I spoke at the Australian Pharmacy Professionals Conference over the weekend, talking about social media and customer loyalty – #APP17 for those following along on twitter and Instagram. It was my second time presenting at APP, and this time I also did an...
Feb 24, 2017 | Social media, video
Do your social media posts seem a bit boring? Are you looking for inspiration to liven them up a bit? Do you need some inspiration on how to grab attention on social media? Do you want to inject some creativity into your posts so more people like, share, read and...
Nov 3, 2016 | Blogging, Social media
I’m a big advocate for blogging for business. If you blog “properly” it can really help grow your business. By “properly” I mean good writing, strong content, be consistent, use SEO techniques when writing and share it widely. You can...
Oct 26, 2016 | Conferences, Networking, Social media
It’s no secret that I love a good conference. However, like many conference-goers, I’ve been to some shockers. Fortunately Social Media Marketing World wasn’t one of them! Which is why I will be attending again in 2017. It can be expensive to attend...
Oct 19, 2016 | case study, Consulting, Social media
Case study – C&K The client The Creche & Kindergarten Association Limited (C&K) is a not for profit organisation with over 400 services providing long day care, kindergarten and family day care programs throughout Queensland. The challenge While...
Aug 8, 2016 | Marketing, Social media
I am having a little love affair with Snapchat at the moment. It’s fun to use and it’s a great way to share images and video with friends. Contrary to the common perception, Snapchat is not new, as it launched in 2011. According to projections, Snapchat is...
