Sep 20, 2017 | customer loyalty, Customer Service, Marketing
I’m finalising my slides for my keynote presentation on Marketing to Women that I’m giving at the Pharmacy Assistant’s conference in a few weeks, and I’m reflecting on how women are different to men in many ways, not least in how we like to be...
Sep 13, 2017 | customer loyalty, Customer Service, Marketing
I’ve been thinking lately about my experiences as a customer. My husband and I recently bought a new BBQ. A Weber if you’re wondering. Our old BBQ, that was my first purchase when I moved to Queensland over 17 years ago, finally quit. Inconveniently BEFORE I cooked...
Aug 29, 2017 | Blogging, Marketing, photography, Social media
I have sat through FAR TOO MANY presentations recently that have had PowerPoint presentations with images that look like they have been ripped off Google Images. And read even more blogs with images that looked like they have come directly from the same place....
Jun 20, 2017 | Marketing, Social media, strategy
“The single biggest problem in communication is the illusion it has taken place.” George Bernard Shaw With the average person having an attention span shorter than that of a goldfish, it’s more important than ever that we get our communication right...
May 11, 2017 | Marketing, strategy
Most of us sell our products or services in a highly competitive market. Which means it’s really important to have a unique selling point (USP) that differentiates you from your competition. When you’re trying to work out your USP you need to ask: What do...
Apr 3, 2017 | Conferences, Marketing, Networking, Social media
It’s been a few days week since Social Media Marketing World (SMMW17), and even amid the excitement of a few days in Phoenix with much-loved-and-rarely-seen friends, and now in NYC, my buzz has not abated. This was my second trip to San Diego for what is...
Dec 1, 2016 | Marketing, Podcasts
Podcasting is a growing medium and many organisations are finding there are many benefits of podcasting. American research suggests: 2% of American audio listening is podcasts Podcast listening grew 23% between 2015 and 2016 The average time spent listening to...
Sep 15, 2016 | Blogging, Conferences, Consulting, Marketing
Over the weekend I was on the Gold Coast attending the ProBlogger Event, for the fourth consecutive year. The first time I attended to learn more about blogging and how I could improve. The second, third and fourth times I attended primarily to learn more about how to...
Aug 8, 2016 | Marketing, Social media
I am having a little love affair with Snapchat at the moment. It’s fun to use and it’s a great way to share images and video with friends. Contrary to the common perception, Snapchat is not new, as it launched in 2011. According to projections, Snapchat is...
