The importance of having a Unique Selling Point (USP)

Most of us sell our products or services in a highly competitive market. Which means it’s really important to have a unique selling point (USP) that differentiates you from your competition. When you’re trying to work out your USP you need to ask: What do...

Adele – and the importance of authenticity

Last night I was one of the fortunate 120,000 to see Adele during the Brisbane leg of her world tour. I’ve been a fan of her music since I first heard her dulcet tones warbling over the wireless almost ten years ago. Last night I also became a huge fan of Adele...

Business benefits of podcasting

Podcasting is a growing medium and many organisations are finding there are many benefits of podcasting.  American research suggests: 2% of American audio listening is podcasts Podcast listening grew 23% between 2015 and 2016 The average time spent listening to...

Snapchat for beginners

I am having a little love affair with Snapchat at the moment. It’s fun to use and it’s a great way to share images and video with friends. Contrary to the common perception, Snapchat is not new, as it launched in 2011. According to projections, Snapchat is...