Apr 4, 2018 | Customer Service, Marketing
My husband came home from work on the Easter Monday public holiday with a bigger than usual smile on his face. He couldn’t wait to show me the thank you gift he had been given by his manager. What made this so special wasn’t the box of chocolates, although...
Jan 11, 2018 | Marketing, Social media, strategy
I often have people call me to ask if I can help them with Facebook. The simple answer is yes, but then I ask why they want to use Facebook. Usually, the response is “everyone else is doing it so I feel like we should too”. Er, no. Wrong answer. Let me be...
Dec 18, 2017 | Marketing, Social media, Twitter
As we rapidly approach Christmas, can we please all remember social media is about people, not brands. And yes, while brands do (and many more should) use social media, remember also it’s called social media, not sales media, spam media or...
Nov 9, 2017 | Conferences, Customer Service, Marketing, Social media, strategy, video
Yesterday I had the absolute pleasure of being in an audience listening to the impressive Gary Vaynerchuk – the man known to many as @GaryVee. Gary rose to prominence in the 90s when he created WineLibrary, an ecommerce site that helped his father grow the...
Sep 20, 2017 | customer loyalty, Customer Service, Marketing
I’m finalising my slides for my keynote presentation on Marketing to Women that I’m giving at the Pharmacy Assistant’s conference in a few weeks, and I’m reflecting on how women are different to men in many ways, not least in how we like to be...
Sep 13, 2017 | customer loyalty, Customer Service, Marketing
I’ve been thinking lately about my experiences as a customer. My husband and I recently bought a new BBQ. A Weber if you’re wondering. Our old BBQ, that was my first purchase when I moved to Queensland over 17 years ago, finally quit. Inconveniently BEFORE I cooked...
Aug 29, 2017 | Blogging, Marketing, photography, Social media
I have sat through FAR TOO MANY presentations recently that have had PowerPoint presentations with images that look like they have been ripped off Google Images. And read even more blogs with images that looked like they have come directly from the same place....
Jun 20, 2017 | Marketing, Social media, strategy
“The single biggest problem in communication is the illusion it has taken place.” George Bernard Shaw With the average person having an attention span shorter than that of a goldfish, it’s more important than ever that we get our communication right...
May 11, 2017 | Marketing, strategy
Most of us sell our products or services in a highly competitive market. Which means it’s really important to have a unique selling point (USP) that differentiates you from your competition. When you’re trying to work out your USP you need to ask: What do...
