Generating social proof

I’m finalising my slides for my keynote presentation on Marketing to Women that I’m giving at the Pharmacy Assistant’s conference in a few weeks, and I’m reflecting on how women are different to men in many ways, not least in how we like to be...

Royalty free images

I have sat through FAR TOO MANY presentations recently that have had PowerPoint presentations with images that look like they have been ripped off Google Images. And read even more blogs with images that looked like they have come directly from the same place....

The importance of having a Unique Selling Point (USP)

Most of us sell our products or services in a highly competitive market. Which means it’s really important to have a unique selling point (USP) that differentiates you from your competition. When you’re trying to work out your USP you need to ask: What do...

Adele – and the importance of authenticity

Last night I was one of the fortunate 120,000 to see Adele during the Brisbane leg of her world tour. I’ve been a fan of her music since I first heard her dulcet tones warbling over the wireless almost ten years ago. Last night I also became a huge fan of Adele...

Business benefits of podcasting

Podcasting is a growing medium and many organisations are finding there are many benefits of podcasting.  American research suggests: 2% of American audio listening is podcasts Podcast listening grew 23% between 2015 and 2016 The average time spent listening to...