Facebook isn’t a strategy

I often have people call me to ask if I can help them with Facebook. The simple answer is yes, but then I ask why they want to use Facebook. Usually, the response is “everyone else is doing it so I feel like we should too”. Er, no. Wrong answer. Let me be...

Have a Merry Social Christmas

As we rapidly approach Christmas, can we please all remember social media is about people, not brands. And yes, while brands do (and many more should) use social media, remember also it’s called social media, not sales media, spam media or...

Generating social proof

I’m finalising my slides for my keynote presentation on Marketing to Women that I’m giving at the Pharmacy Assistant’s conference in a few weeks, and I’m reflecting on how women are different to men in many ways, not least in how we like to be...

Royalty free images

I have sat through FAR TOO MANY presentations recently that have had PowerPoint presentations with images that look like they have been ripped off Google Images. And read even more blogs with images that looked like they have come directly from the same place....

The importance of having a Unique Selling Point (USP)

Most of us sell our products or services in a highly competitive market. Which means it’s really important to have a unique selling point (USP) that differentiates you from your competition. When you’re trying to work out your USP you need to ask: What do...