Jun 20, 2017 | Marketing, Social media, strategy
“The single biggest problem in communication is the illusion it has taken place.” George Bernard Shaw With the average person having an attention span shorter than that of a goldfish, it’s more important than ever that we get our communication right...
May 11, 2017 | Marketing, strategy
Most of us sell our products or services in a highly competitive market. Which means it’s really important to have a unique selling point (USP) that differentiates you from your competition. When you’re trying to work out your USP you need to ask: What do...
Apr 3, 2017 | Conferences, Marketing, Networking, Social media
It’s been a few days week since Social Media Marketing World (SMMW17), and even amid the excitement of a few days in Phoenix with much-loved-and-rarely-seen friends, and now in NYC, my buzz has not abated. This was my second trip to San Diego for what is...
Dec 1, 2016 | Marketing, Podcasts
Podcasting is a growing medium and many organisations are finding there are many benefits of podcasting. American research suggests: 2% of American audio listening is podcasts Podcast listening grew 23% between 2015 and 2016 The average time spent listening to...
Sep 15, 2016 | Blogging, Conferences, Consulting, Marketing
Over the weekend I was on the Gold Coast attending the ProBlogger Event, for the fourth consecutive year. The first time I attended to learn more about blogging and how I could improve. The second, third and fourth times I attended primarily to learn more about how to...
Aug 8, 2016 | Marketing, Social media
I am having a little love affair with Snapchat at the moment. It’s fun to use and it’s a great way to share images and video with friends. Contrary to the common perception, Snapchat is not new, as it launched in 2011. According to projections, Snapchat is...
Jul 28, 2016 | Consulting, Marketing, personal stuff, workplace wellness
My tenth anniversary since starting Mel Kettle Consulting almost slipped past unnoticed. Which seems sort of wrong given how few small businesses even celebrate one year. On the latest episode of my podcast, A Great Recipe for Life, my friend Warwick Merry reminds me...
Jul 22, 2016 | Customer Service, Marketing, Networking, Social media, Twitter
I’m always fascinated by how people use social media – where, when, how long, how often. Equally, it frustrates me that much of the research is USA centric. While parallels can be drawn, it’s fantastic to read the Sensis Social Media Report 2016,...
Jul 16, 2016 | Marketing, workplace wellness
In just over a week Pokémon Go has done what few, if any, national public health campaigns have achieved: it has encouraged people to go outside and exercise. The national physical activity guidelines tell us that we should be aiming for 60 minutes of physical...
