Generating social proof

I’m finalising my slides for my keynote presentation on Marketing to Women that I’m giving at the Pharmacy Assistant’s conference in a few weeks, and I’m reflecting on how women are different to men in many ways, not least in how we like to be...

Saying thank you – how hard can it be?

Have a think about how you felt the last time someone said “thank you” to you when you did something for them. Did it give you the warm and fuzzies? Did it make you feel appreciated? Did it make you want to do nice things for them again? Now think about...