So you want to be a marketing consultant…

I’ve just been on the phone chatting to the friend of a friend who has just taken the leap from a corporate marketing job to marketing consultant. Scary AND exciting all at once! As you would expect, he asked me a heap of questions. The one that struck the...

How to choose a social media consultant

Every day it seems that┬áthere are more and more people promoting themselves as social media “experts”. A little research makes it abundantly clear that many of these “experts”┬áhave little, if any, idea of what they are doing. Other than posting...