Why members renew

Ask most people why they join an association, especially a professional association, and they will tell you that someone recommended it. An employer, a colleague, a friend. Usually, someone they trust. A year later, when it’s renewal time, it’s often quite a different...

Dealing with negative online reviews

There comes a time when every business will receive a bad review. Like it or not, it comes with the territory. Unfortunately, it’s very easy for unhappy clients to leave a bad review online – either on Google, Facebook, a review site or by creating a video that goes...

9 ways to communicate with your members

Did you know there are nine separate ways you can communicate with your members? Most associations use the obvious – email, face-to-face and mail. A few more use phone, social media and video. Very few use audio, sending gifts and chatbots.  People do business...