Feb 21, 2018 | associations, Social media
I was in Melbourne over the weekend to facilitate a workshop with an association Board, to help them better understand how to communicate and engage with their members, and the role social media could play. My brief included helping them identify how they can...
Feb 8, 2018 | associations, Social media
One of the most common questions I am asked is, “Which social media channels should I use?” The simple answer is the ones where your members and potential members hang out. The tricky part is often working this out! But it doesn’t have to be hard. There are...
Jan 31, 2018 | associations, Customer Service, Social media
Social media, when used properly, is an excellent way to engage with your members. Facebook specialist Mari Smith said it best: “Content is king but engagement is queen, and the lady rules the house.” If you’re wanting to understand how to use social media to...
Jan 25, 2018 | associations, Social media, Twitter
I’m often asked by associations how can social media help me achieve my membership goals? The way we communicate has changed a lot over the last 10 years. Your members use social media, and increasingly, they want to be able to engage with you via Facebook,...
Nov 1, 2017 | associations, Social media, strategy
There are many skills you need to be a successful social media manager. One of those is knowing how to think strategically. Early in my career it used to really frustrate me when I heard the phrase “you need to think more strategically”, but the people telling me this...
Jul 5, 2017 | associations, Social media
We don’t have a choice on whether we do social media, the question is how well we do it. – Eric Qualman The latest research shows that 79% of Australians use social media. If your association isn’t using at least one social media platform to engage with...
