People often tell me that my life is an open book. It’s not, but I can see why they might say that.

I’m fairly unfiltered with what I talk about publicly, but at the same time, I definitely have limits.

While I’m really happy to share stories of my personal experiences with perimenopause, dealing with grief, the joys of travel, how I run my practice, what I’m currently reading, and more, there are just some things I don’t discuss. My family is the biggie (unless, of course, I have their permission). Sometimes our stories merge, but why should I share their stories? That’s up to them.

your story

Image thanks to Shutterstock

I also know my boundaries. It’s a very rare day I swear publicly. The last time I did, on my personal Facebook page, three of my friends messaged me to tell me they thought I’d been hacked! I hadn’t, I was just having an unusually crappy day!!

I’m really happy to share personal stories and insights if I think they might help others. It’s also a great way for people to get to know me better, and this has opened up a lot of opportunities both personally and professionally.

Donald Miller, in his book Building a StoryBrand, says that brands need to weave their story into their brand narrative. It’s no different for leaders. If you want people to know who you are, what you do and your unique value, then share stories so people can more easily relate to you.

Use your stories – personal and professional – to let your customers, your workforce, your investors and others learn more about who you are and what you stand for. And use words, pictures and videos to do this.

What stories are you sharing?

Mel Kettle works with CEOs, Boards, leaders and organisations to help them communicate and engage using digital and social media. Download her latest whitepaper, The Social CEO – from invisible to influencer.

To inquire about working with Mel, and to find out about her Social CEO program, please email mel@melkettle.com or call her on 0404 600 889. Order a signed copy of Mel’s book, The Social Association – 5 key skills not-for-profits need to increase member engagement, generate ROI and create a thriving online community, published in February 2018.

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