Those of you who know me know that I’m really passionate about helping organisations better communicate and engage with their customers, their clients and their members.

When I talk about engagement, I mean starting conversations that have some meaning. Whether it’s the traditional way – face-to-face or over the phone – or the “new” way – on LinkedIn, Twitter, Facebook and Instagram.

For most businesses, engaging over social media, means they expect people to like, comment on and share their posts. And yes, that’s part of it.

But even more importantly, is when you, as the organisation representative, reach out and engage with the people who you want to build stronger relationships with.

engage with clients using social media

When was the last time you proactively reached out and liked, commented on or shared a post created by one of your clients, customers or members? If the answer is along the lines of never, then READ ON.

Simple ways to engage with your clients using social media

First let’s take Twitter as an example. If you have a Twitter account for your organisation (or personally), follow the people you want to do business with, as well as the people you are currently doing business with. And then every couple of days, have a look through your feed. Like some of their tweets. Reply back to them, and share those that really resonate. People do business with people they know, like and trust, so don’t feel you need only engage with the professional tweets. If one of your clients is a massive Survivor Australia fan (and let’s face it, it’s an awesome show! And if you’re wondering, Sharn is my tip to win), and you are too, then talk about that.

If you use Twitter, then create a list (either private or public) of the people you really want to engage with. This will make it far easier to follow them.

If you mainly use LinkedIn then think about how you can better use it to engage. Send connection invitations to the people you are doing business with, or want to do business with, and then comment on their posts. It really is that simple. If you want to connect with me on LinkedIn, you’ll find me here – don’t forget to include a note saying you read my newsletter!.

If you’re on the leadership team or the Board of a professional association and want to connect more with your members using LinkedIn, send an invitation with a note that says “Hi [name], I’m on the Board / the CEO / the membership manager of [association name] and I noticed that you’re a member. Would you be interested in connecting here?”

Once you have connected, make sure you like, comment on and share relevant posts. I can guarantee this will make them feel valued as a member. Whenever Warwick Merry, past President of Professional Speakers Australia, used to comment on my LinkedIn, I would get the biggest buzz. Yes, we’ve become friends, but that’s largely because of the interest he has taken in me as a member of PSA. This relationship is a big reason why I never question renewing my membership when it rolls around each year.

If you’re looking for a fairly quick and easy way to better engage and give value to your clients, customers and members, then consider using social media as a way to do this.

Don’t forget, people do business with people they know like and trust. The more you can be meaningfully connecting with people, then the more you’re going to build that know, like and trust factor, and they more they are going to want to do business with you.

How do you use social media to engage with your clients?

Did you know I run mentoring programs to help CEOs, Board Members and others communicate and engage with clients, customers and members?

Mel Kettle works with associations, not-for-profits and businesses to help them communicate effectively and authentically so they attract, retain and engage their members and customers. To inquire about working with Mel, please email mel@melkettle.com or call her on 0404 600 889.

Order a signed copy of Mel’s book, The Social Association – 5 key skills not-for-profits need to increase member engagement, generate ROI and create a thriving online community, published in February 2018.

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