Last night I attended the book launch of The Next Generation – Preparing today’s kids for an extraordinary future, written by my very talented friend Tony Ryan.

As is my style, I whipped out my phone, took a few photos and went to share them on the socials. I wanted to tag Tony, the publisher and the venue, and discovered that nowhere was there appropriate social media handles mentioned or a hashtag to help promote any of them! 

Now I’m not telling you this to belittle the massive amount of work that goes into writing and launching a book, but instead as a cautionary tale for those of you who also run events. Or launch your own book. This is the technological age and many people like to share where they are and what they are doing via their social media channels. So please, please, please make it easy for them to tag you, use the hashtag and promote your excellent work!

How to encourage social media promotion at your book launch

A few simple ways to encourage social media promotion at your book launch or event are:

  • create a unique hashtag for your book or event (work out whether it’s unique or not by typing it into twitter and Instagram and seeing what pops up)
  • include the hashtag and all the relevant social media handles on the promotional material – banners, flyers, email blasts, registration information, websites etc. Note that if your book publisher is paying for the marketing materials, then they may not want to include your personal social handles, but at least make sure they include their own and a hashtag
  • include the hashtag and all the relevant social media handles on and within the book – again, some publishers may not want them on the cover, but there is no reason you can’t include them within the book with a call to action for people to contact you via twitter or to connect with you on LinkedIn. And if you self-publish, you can add whatever you like to the cover!
  • encourage people to take photos and short videos during your event and to share them on twitter, Instagram, Facebook and LinkedIn – tagging you when they do so
  • when people register for an event, also ask for the twitter handle and print it on the name tags (if you have them), along with the event hashtag.

Why is this important? Well, the biggest buzz around a new book (or whatever you are launching) tends to happen when it’s launched, so you want to make the most of every opportunity to promote it, raise awareness and drive sales.

If you have launched a book, how have you encouraged people to promote it on the night?

Tony’s book is available via his website and most good bookstores. And no, this isn’t sponsored, just supporting a friend who has written a kick-ass book that all parents and educators need to read. And if you’re looking for an awesome speaker on the future of education, definitely give Tony a call.

Oh, and PS, I did tag Tony and the venue in all my social posts, as I follow them and know their social media handles, but that won’t always be the case!

Mel Kettle works with associations, not-for-profits and businesses to help them communicate effectively and authentically so they attract, retain and engage their members and customers. To inquire about working with Mel, please email mel@melkettle.com or click here.

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