I’m a big advocate for blogging for business.

If you blog “properly” it can really help grow your business. By “properly” I mean good writing, strong content, be consistent, use SEO techniques when writing and share it widely. You can read more about how to do some of these in a post a wrote last year – Top Tips: blogging for business.

Benefits of blogging for business

According to HubSpot, B2B marketers who blog receive 67% more leads than those that don’t.

25 benefits of blogging for business

  1. Sharing your knowledge will help position you as an expert in your field and your business as an industry leader.
  2. Blogging is a fairly easy way to share your latest industry trends, answer burning questions your customers and/or target market has, talk about what is new in your business, introduce your team, share your core values and much more.
  3. Regularly creating and sharing new content on your website helps improve your domain authority, google ranking and SEO in general.
  4. It sharpens your organisational focus by forcing you to think about your core messages.
  5. It helps drive traffic to your website – especially when you share your content via social media and company newsletters.
  6. It helps convert traffic to leads as you can add a call to action to every post.
  7. Develop better customer relationships by becoming a trusted source of information that answers their questions.
  8. It can help you reach new customers.
  9. It gives your business a voice, which provides personality – and let’s not forget, people do business with people.
  10. Read the comments to get feedback on what you’re doing well and less well.
  11. Regularly checking your analytics to see which blog posts are more popular can give you new business ideas.
  12. Blogging for business helps connect people to your brand.
  13. Sharing your knowledge makes you look more generous which can build goodwill.
  14. It can increase the size of your email list 9again, if you have a call to action for people to subscribe.
  15. It educates your market about your products and services – and if it’s a new product or service to market, you can educate people about why they need it.
  16. Blogging improves your written communication skills.
  17. Blogging can help improve your brand reputation as you can control the message you want to deliver.
  18. You will be providing solutions for your customers and often others in your industry.
  19. It can help potential employees find out the benefits of working for your organisation.
  20. It can help potential sponsors and advertisers identify why they should work with you.
  21. As your community grows you will be able to use them to help you identify new business ideas (and people love to be asked to help).
  22. According to a HubSpot survey, 60% of businesses that blog acquire more customers
  23. Blogs are a trusted source for information.
  24. A blog creates an opportunity for two-way conversation between you and your customers.
  25. It can lead to media opportunities.

Why do you blog in your business? Or why don’t you? If you haven’t started yet, hopefully these ideas will spur you on!

Did you know I provide training on blogging for business? Whether you want a quick lunch & learn session, or a full day workshop, I can tailor a program to suit your needs and help you get the outcomes you seek. Please get in touch if you would like more information.

Mel Kettle works with associations, not-for-profits and businesses to help them communicate effectively and authentically so they attract, retain and engage their members and customers. To inquire about working with Mel, please email mel@melkettle.com or click here.

Pre-order a copy of Mel’s book, The Social Association – 5 key skills not-for-profits need to increase member engagement, generate ROI and create a thriving online community, published in February 2018.

%d bloggers like this: